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  1. How to name your business


    It goes without saying that selecting a name for your business is one of the most crucial decisions you face. Itís the very first thing that almost all of your customers encounter, and itís something you canít chop and change all the time. Your business name means everything when it comes to marketing your business Ö it could make or break your business, so do not take this part of planning lightly. ...
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  2. Why bother with promoting your business?


    Why bother becoming more proficient at promoting your business?
    Why promote in the first place?

    Because competitive activity Ė present or future Ė obliges us to be active in the market place.

    In case youíre thinking youíre off the hook because you have no direct competition in your area, think again:

    • Anything which costs approximately the
    ...
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