It goes without saying that selecting a name for your business is one of the most crucial decisions you face. It’s the very first thing that almost all of your customers encounter, and it’s something you can’t chop and change all the time. Your business name means everything when it comes to marketing your business … it could make or break your business, so do not take this part of planning lightly. ...
Why bother becoming more proficient at promoting your business? Why promote in the first place? Because competitive activity – present or future – obliges us to be active in the market place. In case you’re thinking you’re off the hook because you have no direct competition in your area, think again: Anything which costs approximately the ...
For those who would like to continue reading my blogs please go directly to my website on http://www.viljoenconsulting.co.za for your daily read. MOTIVATION – RESPONSIBILITY By Nikki Viljoen of N Viljoen Consulting CC The quote today comes from Abraham Lincoln who said : “You cannot escape the responsibility of tomorrow, by evading it today!” Actually this very topic came up with one of my colleagues yesterday. He is an entrepreneur ...
ARTICLE 63 24 Hour’s Notice By Nikki Viljoen of Viljoen Consulting CC November 2010 Let’s go back to my favourite protagonists – I haven’t used them for quite a while. Mike is our SMME who owns a small store in a busy mall. George is his right hand man, who is basically the shop assistant and who is employed full time. George has worked for Mike for more than eight years. George started working for Mike just after he left ...
ARTICLE 62 When You Want to Hire Staff – Part 2 By Nikki Viljoen of Viljoen Consulting CC August 2010 Last time we had a look at how to screen the applicants using the Job Description and today we will progress onto the actual interview. So there I was left with 3 applicants for the job. How to choose which one would be the most suitable for the position. At this point it is not always about the qualifications and the number ...
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